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Marketing & Operations Leader · U.S. Army Veteran

I build the systems
behind brands that grow.

Strategy is only valuable when it moves. I connect brand, content, performance, and operations to turn ambitious ideas into measurable momentum.

Explore selected work All clients jason.pinette@icloud.com

Marketing × Operations

Attention becomes
action.

  1. AwarenessGet noticed
  2. InterestSpark curiosity
  3. ConsiderationBuild trust
  4. ConversionDrive action
  5. LoyaltyKeep customers

Strategy × Execution

Selected impact

Growth is the output.
Systems are the advantage.

400Students enrolled in the global digital Academy in year one
50+Brands supported worldwide
44One-year homecare contracts from paid campaigns
300+Videos produced and managed

01 / Selected work

Built to make
an impact.

A selection of brands, platforms, and growth systems shaped from positioning through execution.

01
Padel Smash: TV, Pro Shop, Clubs, Academy

Sports Marketing · Media · E-commerce

Padel Smash

Built a YouTube-led growth system connecting daily content with physical padel gear sales and global coach certification.

  • Brand Strategy
  • E-commerce
  • Partnerships
  • Go to Market Strategy
  • Content Marketing
  • Paid Advertising
  • Marketing Strategy
View full case study

  1. YouTube audience growth

    800 → 1 Million+ subscribers

    Developed and managed a daily content strategy to grow the channel and build an audience for the Pro Shop and Academy.

  2. Gear e-commerce

    $8,000/month in physical sports goods sales

    Developed a padel gear store and used the YouTube audience to drive purchases at a 3.2% site conversion rate.

  3. Padel Smash Academy

    400 students · ~$80K in year one

    Created the coach certification site and managed all course video production with our Padel Master Coach. The $400 monthly maintenance budget includes $200 in Google Ads, while the YouTube lead funnel lowers customer acquisition cost.

02
It's Only Natural Market storefront

Marketing Strategy & E-Commerce

It's Only Natural Market

Modernized the brand with a complete website redesign and SEO strategy. Implemented an online deli ordering process and created, launched, and managed a weekly content marketing strategy.

5% YoY in-store sales growth$5,000 average monthly online orders
  • Website Redesign
  • SEO
  • Online Ordering
  • Content Marketing
  • Paid Advertising
View Full Case Study
03

Homecare · Paid acquisition

Companions Forever

Led paid acquisition, SEO, two WordPress websites, and HubSpot lifecycle campaigns to connect family inquiries with qualification and sales follow-up.

200 qualified leads44 one-year service contracts

The campaign achieved a 22% lead-to-contract conversion rate. The contract mix represented $2.07M in annual billable service revenue.

  • Google Ads
  • SEO
  • HubSpot
  • Lead Generation
  • Paid Advertising
  • Marketing Strategy
View full case study
Jason Pinette
Connecticut, USAAvailable for the right opportunity

02 / About

A strategist’s eye.
An operator’s mindset.

I’ve built companies, led marketing organizations, shipped digital products, and created content systems that reach millions.

My work crosses sports, SaaS, healthcare, retail, e-commerce, and media, but the thread is consistent: clarify the opportunity, build the system, and lead the work all the way through. Eleven years in the U.S. Army shaped how I approach leadership—with discipline, accountability, and calm under pressure.

TodayMarketing & Operations Director
Padel Smash
FounderInspireIT Media
Marketing Duo
ExperienceGoogle Ads, SEO, Paid Advertising, Digital Marketing, Content Marketing, Meta Ads, Marketing Strategy

03 / Capabilities

Strategy that
ships.

Senior-level thinking paired with the range and operational fluency to turn plans into finished work.

01

Brand & Growth Strategy

Positioning, go-to-market planning, audience development, funnels, and multi-channel growth systems.

02

Content & Media

Editorial strategy, high-output production, YouTube, podcasting, social, and sponsor-integrated programming.

03

Digital & E-commerce

Web experience, SEO, marketplaces, conversion strategy, merchandising, and lifecycle marketing.

04

Marketing Operations

Teams, budgets, analytics, workflows, partnerships, vendors, and the systems that keep growth repeatable.

In their words

“Jason completely transformed our marketing approach. His strategy, systems, and hands-on guidance helped take us from 30 monthly bookings to more than 100.”

Alina BoyceGeneral Manager · The Heights Racquet & Social Club

04 / Let’s talk

Have a challenge
worth solving?

Start a conversation Request for references
Based in ConnecticutMarketing · Operations · Growth