Project Summary
As the owner of Marketing Duo, I led a full-service marketing agency supporting clients across healthcare, homecare, food and retail, tree services, nonprofits, and professional services. I worked with organizations such as Companions Forever, It’s Only Natural Market, Machowski Tree Service, and the Newington Humane Society—delivering tailored marketing systems that improved visibility, engagement, and customer acquisition. Our agency specialized in building complete digital foundations for small businesses, including website development, SEO, social media setup, content creation, and management of Google Ads and boosted social campaigns. I developed strategic service packages that taught clients how to create content, use automation tools, and maintain consistent marketing without large teams. Additionally, I launched InspireIT Media, a commercial production arm that created 30–90 second brand videos for businesses worldwide, enhancing their storytelling and digital presence. Through hands-on leadership, data-driven execution, and multi-industry expertise, I helped businesses strengthen their digital presence, improve operational efficiency, and achieve measurable growth across diverse sectors.
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SERVICE PROVIDED
Full-Funnel Digital Strategy
Developed integrated marketing systems combining web, SEO, content, and paid media to drive visibility, engagement, and customer acquisition for multi-industry clients.
Multi-Industry Client Management
Led strategy and execution for healthcare, homecare, retail, food, nonprofit, and service-based businesses, adapting solutions to each industry’s unique needs.
Website & SEO Development
Built high-performing websites and search-optimized digital foundations that increased discoverability, lead flow, and overall online authority for small and mid-sized businesses.
Paid Advertising & Campaign Optimization
Managed Google Ads and boosted social campaigns with data-backed targeting and continuous optimization, improving ROI and lowering acquisition costs.
Content Production & Automation Systems
Directed end-to-end content creation and developed automation workflows that enabled small businesses to maintain consistent marketing with minimal time investment.
Commercial Video Production Leadership
Through InspireIT Media, produced 30–90 second brand commercials that elevated client storytelling, improved engagement, and strengthened multi-platform marketing performance.