SERVICE PROVIDED
Integrated Campaign Development
Designed and executed a multi-channel marketing campaign combining digital, radio, billboard, and print to drive localized awareness and demand.
Website & Funnel Optimization
Redesigned the company’s website to serve as a high-performing top-of-funnel asset that improved conversions and supported the full campaign strategy.
Content Strategy & Production
Created the “Jack Was Here” content framework featuring before-and-after visuals and client testimonials to build trust and showcase expertise.
Local Market
Positioning
Positioned the brand as a leading Connecticut resource for construction and insurance claim services through targeted messaging and community-focused storytelling.
Paid Advertising & Lead Generation
Managed Google Ads and coordinated cross-channel promotional efforts to generate qualified leads for insurance claims and renovation projects.
Performance Analysis & Revenue Impact
Tracked campaign performance, optimized tactics, and delivered measurable results—closing 30 insurance claims and two home renovations in the first year.
Project Summary
Jack of All Trades, an established Connecticut construction company with minimal marketing for over 20 years, partnered with us to launch a comprehensive campaign focused on insurance claims and home renovations. We redesigned their website, built a clear conversion pathway, and developed the “Jack Was Here” content strategy featuring before-and-after project visuals and client testimonials. Using the website as the top of the funnel, we executed a multi-channel awareness campaign that included radio, billboards, print advertising, Google Ads, and consistent social content. In the first year, this integrated strategy resulted in 30 closed insurance claims and two full home renovation projects—marking their most successful marketing-driven growth in company history.
