Project Summary
La Puerta Menta, a women-owned artisan co-op in Bogotá, Colombia, partnered with us to elevate their brand stories and strengthen both their storefront and online presence. We produced a 90+ second feature video that highlighted each female maker and the craftsmanship behind their handmade clothing and products. Throughout the engagement, I worked directly with each brand owner to teach marketing fundamentals, advertising strategies, content creation techniques, and the use of automation tools to streamline their workflows. This project combined storytelling, education, and digital empowerment—helping these entrepreneurs grow their visibility, confidence, and long-term marketing capabilities.
SERVICE PROVIDED
Brand Storytelling & Creative Direction
Developed narrative-driven content that showcased each female maker’s craftsmanship, purpose, and brand identity through a 90+ second feature film.
Cross-Cultural Marketing Strategy
Created adaptable marketing frameworks suited for a Bogotá-based artisan co-op with unique local, cultural, and community-driven dynamics.
Content Production & Visual Media
Led on-site filming, editing, and production of high-quality video assets designed to increase engagement across social platforms.
Digital Marketing Training & Education
Provided one-on-one mentorship for each brand owner to teach marketing essentials, product promotion tactics, and digital advertising strategies.
Content Creation Systems & Automation
Implemented tools and workflows that allowed each artisan to easily create, schedule, and automate ongoing content with minimal effort.
E-Commerce & Social Selling Optimization
Advised on improvements to their online storefront and social commerce approach to support visibility, reach, and sales growth.