SERVICE PROVIDED
SaaS Go-To-Market Strategy
Developed and executed a targeted launch plan for Rosa Jobs, positioning the platform as a fast, localized solution for caregiver job placement.
Product Development & UI Feedback
Performed market analysis and provided actionable recommendations to improve platform usability, user flow, and caregiver engagement during early-stage development.
Performance Advertising Management
Led aggressive Google Ads campaigns and optimized targeting to rapidly drive qualified caregiver traffic and accelerate case fulfillment.
Multi-Channel Content & Live Programming
Created educational content systems and produced weekly live streams featuring open cases and Q&A sessions to boost trust and platform adoption.
System Integration & Automation Strategy
Supported the integration of Rosa Jobs into Gus Software, enabling agencies to publish cases instantly and streamline job distribution workflows.
Customer Acquisition & Subscription Growth
Currently manage all marketing for Gus Software, driving 25+ monthly inbound calls and contributing to the growth of 21 recurring agency subscribers.
Project Summary
My work with Rosa Jobs and Gus Software began through Marketing Duo’s engagement with Companions Forever, where I was tasked with promoting Rosa Jobs as a caregiver job platform. I conducted market analysis, advised on UI improvements, and built a targeted go-to-market strategy aimed at Connecticut caregivers—positioning the platform as a fast, local solution for finding homecare cases. We launched with an aggressive Google Ads strategy, an educational weekly content schedule, and a live-stream series featuring open cases and Q&A sessions with care coordinators. As a result, Rosa Jobs closed cases twice as fast as any other agency in the region. When Rosa Jobs later merged into Gus Software, I helped integrate the job board directly into the homecare management system, enabling agencies to post and promote cases with a single click. Today, under CescIPHoldings, I continue to lead all marketing and advertising efforts for Gus Software, driving monthly acquisition goals of 25+ calls and supporting the platform’s growth to 21 recurring agency subscribers—and expanding.
