Project Summary
It’s Only Natural Market, a longstanding health food store in Middletown, Connecticut, hired Marketing Duo for a full-service marketing overhaul to better compete with national retailers like Trader Joe’s and Whole Foods. We redesigned their website, implemented online ordering for their café, launched Google Ads, radio and print campaigns, and produced a commercial for Hulu and Comcast. Our twice-weekly content strategy highlighted the people, brands, and unique value that set the store apart. In the first year, sales grew 5% year-over-year, daily transaction counts increased 5.4%, average transaction size grew 2.9%, and online café orders accounted for 6% of total sales.
SERVICE PROVIDED
Full-Service Multi-Channel Campaign Management
Led an integrated marketing strategy combining digital, social, radio, print, and streaming platforms to elevate brand visibility and competitive positioning.
Website Redesign & Online Ordering Integration
Rebuilt the website with modern UX and implemented an online ordering system that generated 6% of total sales in its first year.
Retail Content Strategy & Production
Developed a twice-weekly content framework showcasing staff stories, vendor relationships, and product differentiators to deepen community connection and drive engagement.
Paid Advertising & Media Buying
Managed Google Ads, radio placements, and streaming commercial distribution (Hulu & Comcast) to attract new customers and expand local reach.
Local Market
Positioning
Positioned the store as a community-driven alternative to large chains by highlighting authenticity, expertise, and unique health-focused offerings.
Data-Driven Sales Optimization
Leveraged analytics to improve transaction frequency and size—resulting in 5% YOY sales growth, 5.4% higher daily transactions, and a 2.9% increase in average order value.