SERVICE PROVIDED
Regulated-Industry Marketing Strategy
Developed creative, compliant marketing approaches for a highly regulated hemp product, navigating platform restrictions while maintaining strong brand visibility.
Story-Driven Content Development
Crafted a two-part storytelling framework focused on sustainability, sourcing, and the mission behind Hemp Honey to build authenticity and emotional connection.
Multi-Format Content Production
Produced short-form and long-form content that reinforced brand identity, educated consumers, and fueled the top of the funnel across social platforms.
Influencer Campaign Management
Coordinated a 100-person influencer program across Instagram, TikTok, and YouTube, including welcome packets, messaging guidelines, and performance tracking.
Community & Retail Partner Integration
Collaborated with local businesses, coffee shops, and wellness centers to showcase real-world use and consumer trust through co-marketing initiatives.
Performance Analytics & Revenue Optimization
Monitored engagement and conversion data to refine content strategy, driving a 20% increase in traffic and a 75% rise in sales.
Project Summary
Hemp Honey partnered with Marketing Duo for a year-long engagement to build a content-driven marketing funnel in a highly regulated industry where traditional advertising channels were restricted. We created a two-pronged storytelling campaign that highlighted the brand’s journey—from sustainable honey sourcing to supporting global bee farms—through both long-form and short-form content. To expand reach, we launched an influencer program featuring over 100 creators across Instagram, TikTok, and YouTube, each receiving curated welcome packets and producing 60–90 second product experience videos. We also collaborated with local coffee shops, wellness centers, and retailers to showcase real-world use cases and endorsements. This integrated strategy increased web traffic by 20% and boosted sales by 75%, establishing Hemp Honey as a recognizable and trusted brand within a challenging marketing landscape.
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