Project Summary
At CescIPHoldings, I serve as the strategic marketing leader across multiple brands and ventures, including Padel Smash Academy, Gus/Rosa Software, padel coaching certifications, international partnerships, and emerging digital products. My work spans full-stack marketing strategy, content operations, paid advertising, e-commerce development, SaaS growth frameworks, partnership negotiation, and brand positioning. I built scalable content ecosystems, developed monetization pathways, launched high-performing digital platforms, and managed multi-channel advertising campaigns that drive measurable growth across each business unit. I also develop websites and full marketing strategies for new homecare agencies the company helps launch, supporting their market entry and customer acquisition. In addition to leading daily marketing operations, I support product development, oversee analytics and forecasting, and guide go-to-market strategies for new ventures. Through integrated systems, data-driven execution, and cross-industry expertise, I’ve helped CescIPHoldings expand its global footprint, streamline operations, and accelerate revenue across its portfolio of companies.
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SERVICE PROVIDED
Multi-Brand Strategic Leadership
Oversaw marketing strategy, execution, and growth for a diverse portfolio of ventures, including media, SaaS, e-commerce, coaching programs, and international partnerships.
Scalable Content Ecosystem Development
Built high-output content systems that fueled daily production across YouTube, social platforms, and digital channels—supporting rapid audience expansion.
. SaaS Marketing & Product Integration
Led go-to-market strategy, advertising, and ongoing customer acquisition for Gus Software while integrating Rosa Jobs seamlessly into the platform’s workflow.
Full-Funnel Digital Marketing Execution
Directed paid advertising, email marketing, analytics, SEO, and e-commerce optimization to drive measurable revenue and audience growth across all brands.
Web Development & Agency Launch Support
Designed websites and end-to-end marketing systems for newly launched homecare agencies, enabling them to enter the market with strong digital foundations.
Partnership Development & Revenue Expansion
Negotiated and managed collaborations with global brands, clubs, and service providers, creating new revenue pathways and expanding the company’s international footprint.